Burberry has revealed their Fall 2015 campaign, which features a whole host of up and coming stars, not to mention the backdrop of London—the city that truly acts as the inspiration for the label.
Singer Tom Odell, Ella Richards (granddaughter to Keith Richards), Florence Kosky, Amber Anderson, actress Holliday Grainger, Clara Paget, Oliver Burslem, Ranald MacDonald, Oscar Robertson, Jackson Hale, Oscar Tuttiett and Harry Treadaway all feature in the images shot by the legendary Steven Meisel in London’s St. James’ neighbourhood. “We have a talented new young cast in this campaign from the worlds of music, fashion and film,” said Burberry CEO Christopher Bailey of the shoot. “Seeing them together in this iconic London setting allowed us to celebrate the intersection between London’s great energy and its magnificent tradition.” Ella Richards also had nothing but praise for her process of working with Bailey and the rest of the team: “It’s really reinforced the knowledge I had about how much work goes into creating a collection and a campaign, and how committed and talented great designers are,” she said. “Christopher was very sweet and involved, and he really made me feel comfortable. He was so friendly and took time to talk to everyone on the set and make sure everyone was comfortable.”
The new campaign sees Burberry take a different approach with more vibrant and colourful images as opposed to its usual stark black and white prints. In sneak peeks from the shoot, Tom Odell can be seen cavorting with The Riot Club star Holliday Grainger, whilst Richards is captured strolling with fellow model Florence Kosky with both girls wearing bold patterns and suede totes.