Rami Al Ali: 1 Year Into Pret-a-Porter Launch

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rami al ali

World-famous Syrian fashion designer Rami Al Ali has been in the business for over a decade, but until about a year ago, only the world’s most elite celebrities could get their hands on his coveted creations. Known for his couture designs, Al Ali has now branched into the pret-a-porter world with his first ready-to-wear clothing line, which he began working on last year.

rami al ali
Rami Al Ali’s 2015 Spring and Summer collection features soft pastels.

Photo Credit: Ramialali.com

Al Ali’s entry into the ready-to-wear segment of the fashion industry means that it’s a bit easier for the general public to wear his much sought-after clothing. While the designer himself is not exactly a secret, not everyone may be aware that he’s launched a ready-to-wear line.

rami al ali
Rami Al Ali’s 2015 Fall and Winter collection features bright colors and smooth lines.

Photo Credit: Ramialali.com

Sought after by many of the most recognized people around the globe, Rami Al Ali has designed custom pieces for Beyonce Knowles, Kerry Washington, Chanel Iman, Ivana Trump, Nawal El Kuwaitia and other famous celebrities. Detailed to an extreme and unrivaled degree, some of his couture items require a team of up to 25 people and as many as six weeks to complete, according to an article in Arabian Business.

Rami Al Ali fell in love with fashion at an early age, as he was the only boy of five children. After graduating from the College of Fine Arts in Damascus, he ventured to the UAE to acquire international experience with some of the world’s most prestigious fashion brands. In 2000, he launched the Rami Al Ali Couture brand in the UAE.

rami al ali
Rami Al Ali launched his couture brand in the UAE in 2000.

Photo Credit: Wikipedia

Al Ali’s talent rapidly garnered attention from the world’s biggest and brightest brands, including the likes of Swarovski. His work appeared in the crystal designer’s coffee table book entitled Unbridaled, and from there it didn’t take long for his haute designs to grace the covers of magazines and red carpets at the world’s most fashionable events. In 2009, Rami Al Ali’s work was featured at AltaRoma Couture Week in Rome, and The Middle East Magazine listed him as 17th on their list of the 50 most influential Arabs.

Following his debut on the European fashion scene during AltaRoma, Al Ali’s couture pieces were featured in six more shows during the important fashion event. In 2012, Al Ali moved on to Paris, debuting his Spring and Summer collection during the Paris Couture Fashion Week alongside Chanel, Dior and other elite fashion brands.


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