SF’s Fashion Elite Celebrate Betty Lin Opening With SUNO

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SUNO's Max Osterweis
SUNO’s Max Osterweis

The creme de le creme of San Francisco’s fashion world gathered at Betty Lin’s soon-to-be re-opened namesake shop on May 20 in Laurel Heights. The party was in honor of the boutique’s relaunch and new address (directly across the street from Spruce) and featured a special appearance by the designers of New York based, print-powerhouse SUNO. Max Osterweis and Erin Beatty were on hand with a large selection of their beautiful primary colored, floral print dresses.


When asked what inspired his latest collection, Osterweis named, “Bertha Mason,” the crazy first wife of Edward Rochester who is locked in the attic in the novel Jane Eyre. “Bertha is originally from Jamaica, so the colors are the colors of the Caribbean, but in darker tones. The character of the crazy women is often revisited in Western society, so I liked to explore this idea of real women madness. Was she really crazy or did someone else’s actions, say of her boyfriend, drive her crazy?”

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Osterweis, who is a Bay Area native and spent some time visiting his parents on their farm in Bolinas, describes the modern women who wears SUNO as “bohemian achievers.” A quick look around the party and it’s clear that this term can certainly be used to describe many of the women in attendance. There was hostess and PR maven Allison Speer warmly greeting SF’s very own It girls, Olya Dzilikhova and Sonya Molodetskaya. Mommy blogger Katie Hintz-Zambrano posed with friends to snap pictures in front of Casey’s Pizza truck who were passing slices of their delicious pepperoni, mushroom, and arugula pies at the party.


Stylist Mary Gonsalves Kinney sipped white wine and mingled with friends that included the stunning brunette, Sonia Maria. Erin Beatty dreamily discussed her last trip to Paris before giving birth to her first child with French native and jewelry representative, Muriel Devoucoux. Former Vogue editor, Emily Holt, and SUNO’s VP, Mary Song, chatted about dating apps while Betty Lin’s friends and family tried to win stuffed animals at the claw machine. Models in SUNO’s dresses played ping pong on the neon-LED light ping pong table. Austin Cocktails were on hand slinging drinks, ACT catering passed delectable vegan bites, and The Speakeasy serenaded the crowd with classic jazz. All in all the event was a fun one and we can’t wait to get our hands on SUNO’s fabulous fall looks.


Photo Credit: Drew Altizer

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