Celebrating 11 generations of craftsmanship behind Ketel One Vodka, De Nolet presented by Ketel One was an immersive experience in New York. Ketel One build a windmill inspired by Ketel One’s Nolet Distillery in Holland in whch guests enjoyed a multi-sensory experience that included bespoke cocktails, signature dishes, musical performances, visual art displays, and the craftsmanship of Ketel One vodka.
Taking over the cocktails was world reknowned and USA World Class winner mixologist Jeff Bell. His unique blends of Ketel One were massive hits among guests and musical talent. Meanwhile, Ketel One national mixologist Ricky Gomez manned the Ketel One tasting station allowing guests to enjoy the stroied vodka in its purest form.
Chef Marc Forgione of the Marc Forgione restaurant curated the menu, and prepared some exquisite dishes created with the pairing of Ketel One in mind.
An interactive wall told the story of the 11 generations of the Nolet family who have been distilling vodka for almost 325 years and the wall became the party destination for selfies and social media hooplah. Guests marveled over the entrance’s 45 foot modern copper expression of the distillery’s signature windmill. Dev Harlan for CTRL’s larger-than-life CASCADE art installation of 11 prisms that represented the 11 generations of Nolet family distillers and Rubin 415’s mural created to represent the three flavor profiles of Ketel One Vodka: Ketel One (base), Ketel One Citroen and Ketel One Oranje, were a huge draw throughout the night.
Topping off the event were musical performances by experimental R&B producer/singer Blood Orange (AKA Devonté Hynes) and Gossip Girl‘s Penn Badgley’s band MOTHXR.
One thing was for certain: the event got people very excited about Ketel One and its storied history.