British brand House of Holland have announced plans to debut a menswear line in London. Henry Holland’s label will show the new collection at London Collections: Men on 14 June.
Inspired by “teds, casuals, buffalo kids and ravers,” House of Holland’s menswear series draws its origins from youth subcultures and tribes and will be immediately available to both consumers and the press following its unveiling at the men’s shows next month. “I feel like we have found a great solution to the ‘see now, want now, buy now’ culture we are increasingly working within,” explained Holland himself of the surprising move to make the collection readily available so quickly. “I’m excited to see the reaction.” Eager customers will be able to head to luxury department store Selfridges to grab pieces from the range, as well as Opening Ceremony in the US and Galeries Lafayette in Paris and Beijing.
Meanwhile the campaign images for the new collection, which see models posing with slogan jumpers with words such as “Lover” emblazoned on them, have been shot by photographer Martin Parr, who is well known for his candid, observational images. He has also additionally collaborated with House of Holland on a capsule collection for the brand’s spring 2016 line. Designer Henry Holland first came to prominence following a showcase done under the mentorship of Lulu Kennedy’s Fashion East, which aims to help emerging design talent in London. Up until now, Holland has been well-known for his bright and quirky womenswear designs and we’re excited to see how the creative will up his game in the menswear stakes next month.