In hopes to lure luxury clientele, more and more non-luxury cruise liners are adding posh suites on their vessels.
The latest cruise ship to offer luxury amenities to its lineup is Royal Caribbean. Rolling out its Suite Class package in 2016, the cruise line brand will now offer an all-inclusive tiered system for its luxury clientele. The Enhanced Program for Suite Guests feature concierge services such as shore excursions and onboard sport activities, Hors d’oeuvres, petit fours and complimentary beverages from the bar served in the concierge lounge every evening and much more.
As you climb higher on the tier system, you’ll continue to have access to more perks. For example, those who stay in the super exclusive suites like the Sky loft Suite has access to Luminae restaurant, where as those staying in Celebrity, Signature, Royal, Penthouse and Reflection suites have exclusive access to Michael’s Club.
Additional perks under the Enhanced Program for Suit Guests:
- Priority check-in
- Reserved seating in the theatre for shows
- Private pool deck seating
- Luxe spa bathrobes
- Complimentary luggage valet service
Other cruise liners appealing to the high-end traveler are Norwegian and Oceania.
Norwegian Cruise Line, whose average price cost about $150 per day or less, now has equipped its decks with luxury suites such as penthouses, villas and family suites. Separate from the common folks, Norwegian has an exclusive suite section labeled The Haven for its high-end clientele.
Nestled at the top of the ship, those who book a vacation in the private area will has access to a personal concierge and a 24-hour butler.
Like Norwegian, Oceania Cruise Line features a 24-hour butler service. There is an exclusive card-only access to a private lounge area where passengers can access soft drinks, coffees and snacks throughout the day. In these ultra-luxe rooms there is access to free Wi-Fi so all your social media followers won’t miss out on a beat of your vacation. Even more luxe, passengers can access and iPad upon request.
While these cruise liners are not trying to position themselves as a luxury liner, they do realize the importance of branding to luxury travelers. Having exclusive perks helps build brand loyalty and in turn a lucrative revenue for business.