Lincoln has continued its luxurious Black Label at Home program in a four-floor penthouse in Manhattan’s Union Square. The Lincoln Black Label program traditionally serves as a top-of-the-line spec for all upcoming Lincoln models: it allows potential Lincoln automotive buyers to observe higher-specification special-edition interior trim level for vehicles. To enter, one can enter a special Black Label website or even have Lincoln representatives come to their homes and explain how they can modify vehicles to fully meet their expectations.
Black Label at home applies the Black Label experience to interior home design design. Just like the Black Label luxes up the interiors of the 2015 Lincoln MKZ and the 2015 Lincoln MKC Now, the Lincoln Motor Company Black Label at Home experience luxes up home interiors. The program has now arrived at a penthouse in Union Square. Black Label at Home is designed as a getaway for guests looking to experience the Black Label themes up close. The themes are Center Stage, Indulgence, Oasis, and Modern Heritage.
The At Home experience started at a location in the Hollywood Hills this past winter before relocating to South Florida. After the New York stint, Black Label at Home will move on to Dallas.
All four themes “come to life” along with the Black Label enhanced member privileges in Manhattan in accordance with people coming to town for the Tribeca Film Festival, an event that Lincoln supports as a second-year signature sponsor.
“Each Black Label at Home experience represents a special opportunity for Lincoln,” said Lee Jelenic, Lincoln U.S. marketing manager. “But when you factor in the importance of being in New York, and then the relationships we’ve built as a supporter of the Tribeca Film Festival, this is going to be a fantastic week.”
The penthouse itself showcases the Black Label design themes in four bedrooms, three bathrooms, and a private rooftop heated pool viewing the skyline.
Black Label offers premium materials including Venetian leather, Alcantara, and designer woods. If you can’t have luxury without strong personal service, then Black Label has that covered as well; customers receive personal services like remote vehicle-service calls, off-site concierge visits, anytime car washes, and dining at restaurants that belong to the Black Label Culinary Collection.
To celebrate the Launch of Lincoln Black Label at Home, Lincoln partnered with Condé Nast to throw a party at the penthouse on April 22.