Free, fun and fabulous are the three words that comes to mind when you take a peek at Chopard’s new Happy Diamonds campaign. As described in the Chopard digital diary, the Swiss jeweler is taking time to celebrate the free-spirited woman who exudes a “contagious” happiness.
The photos and video for the campaign feature vivacious and bubbly women whose natural glow is enhanced by Chopard diamonds. They are dancing and twirling around rocking their best asset: happiness.
In particular, the video commences with a woman DJ sporting a pixie cut in a sequence ensemble. While spinning music for her fellow non-conformist, the other models prance around radiating confidence and showcasing their Chopard diamonds. With each spin of the record and movement, you can see a spectacle of spinning diamonds. The audiovisual personifies playfulness and conveys the feeling of freedom and the spirit of the Happy Diamonds collection.
The still images are synonymous to the 56-second visuals. Women are captured in action dancing, jumping and being their natural carefree self.
As stated in the diary, “the Happy Diamonds woman has a sparkle in her eye and a gift for seizing the moment. She is radiant, spontaneous and independent.”
Share your version of Happy Diamonds by using the hashtag #AreYouHappyDiamonds
Watch the video below.