A Look At Aston Martin’s New Luxury Landscape

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It’s an exciting time to be a Aston Martin fan. The industrious car brand, famous for creating some of pop culture’s most recognizable rides — thanks to a certain 00 agent — is looking to reinvent itself. Andy Palmer, the company’s new chief executive, is looking to renew interest in the luxury brand by introducing new designs that will not only make gear heads swoon, but appeal to those in the market for a tamer car driving experience. Here’s a preview of some of the rides peeped at the Geneva Motor Show.

The Aston Martin Vulcan

The Aston Martin Vulcan
More beast than machine, the Aston Martin Vulcan is powered by a 7-liter V12 engine that can summon 800 horsepower. In addition, the car’s body is crafted entirely from carbon fiber. A vehicle so singularly-focused on performance likely won’t fair well as a day-to-day ride, but Aston Martin promises that many of the Vulcan’s features and innovations will trickle down to lower-tier Aston Martin vehicles. Only 24 will be built, and each will sell for over $2 million.

The Aston Martin DBX

The Aston Martin DBX
Several grades less extreme than the Vulcan, the DBX is Aston Martin’s attempt at a crossover SUV, though the concept car’s sleek, refined lines make it hard to classify. The car definitely seems more like a large sports car than a typical SUV. The DBX will also be fully electric, which may come to a shock to Aston Martin fans. The vehicle will almost certainly lack the rich engine sounds that most have come to associate with the Aston Martin brand, but with the stringent emissions requirements in Europe being the way they are, the electric-powered DBX makes a good amount of sense for the company.

The Aston Martin Lagonda

The Aston Martin Lagonda
This four-door sedan seems to be Aston Martin’s attempt to broaden its appeal to buyers that wouldn’t normally be interested in souped-up Aston Martin sports car.

(Via CNN Money)

All Images courtesy of CNN Money


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