SF Opera Guild and Saks Fifth Avenue Gear Up For Erdem

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Anne Marie Massocca, Charlot Malin, Robert Arnold-Kraft and Claire Fluhr
Anne Marie Massocca, Charlot Malin, Robert Arnold-Kraft and Claire Fluhr

Photo Credit: Drew Altizer Photography

Erdem, the haute womenswear designer, is still three weeks away from his first runway fashion show in San Francisco, but there was plenty of buzz about him when Saks Fifth Avenue San Francisco welcomed the ladies of the San Francisco Opera Guild to an Erdem launch event on Feb. 24. Hosted by co-chairs Claire Fluhr and Anne Marie Massocca, along with President Charlot D. Malin, the women enjoyed shopping Erdem’s Spring/Summer Collection.

He’ll present his Fall/Winter 2015 Collection when the Opera Guild and Saks SF join forces to present “Fashion Forward: An Evening with Erdem” at Pier 27, the new San Francisco Cruise Terminal on Wed., March 25. Proceeds from the event benefit San Francisco Opera Guild’s award-winning music education programs, which have served children in Bay Area schools for over 75 years. Annually, more than 50,000 students in nearly 200 schools throughout Northern California receive the benefits of arts education as only opera can deliver.

The evening will begin at 6:30 p.m. with a cocktail reception followed by the runway fashion show, a brief live auction and an after-party. Guests at the Couture level and above will be invited to a VIP Party to meet the designer that evening and a private brunch with Erdem the following morning. Tickets are priced at $375 (Chic) and $575 (Prêt-a-porter) for individual tickets and $1,500 (Bespoke), $2,500 (Couture), $5,000 (Avant-Garde) and $10,000 (Haute Couture) for two tickets. For tickets and more information, visit sfoperaguild.com or phone (415) 565-3204.

Established in London in 2005 by Erdem Moralioğlu, who is of British-Turkish descent and was raised between Montreal and Birmingham, England, the eponymous ready-to-wear brand, Erdem, has come to be synonymous with versatile yet powerful femininity. He trained at the prestigious Royal College of Art in London where he remained to launch the brand following his graduation. Known for his use of experimental textiles, vibrant prints, and detailed craftsmanship, Erdem has created a beautiful world of the delicate mixed with the bold.

He’s received numerous accolades over the years, including the 2008 British Fashion Council’s Fashion Forward Award, the 2010 inaugural Vogue/British Fashion Council Designer Fashion Fund Award, the 2012 British Fashion Council’s New Establishment Award, 2013 British Fashion Council’s Red Carpet Award and Womenswear Designer of the Year Award at the 2014 British Fashion Awards.

Photo Credit: Drew Altizer Photography

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