Graff San Francisco Celebrates Jennifer Siebel Newsom

Graff San Francisco sparkled more than ever during a Valentine’s cocktail celebration for the Sundance Film Festival premiere of Jennifer Siebel Newsom’s film The Mask You Live In on Feb. 11. The filmmaker and her husband, Lt. Governor Gavin Newsom, were among the glitterati on hand, along with Haute Living publisher Seth Semilof and store manager Robert Atkinson, who hosted the affair. Siebel Newsom wrote, directed and produced the documentary that follows boys and young men as they struggle to stay true to themselves while negotiating America’s narrow definition of masculinity. All five Sundance screenings sold out and received standing ovations. Maria Shriver recently signed on as executive producer of the film, which will premiere in the Bay Area in March.