On 29 January, Swiss luxury watch manufacture Ulysse Nardin and its exclusive retail partner in the UAE, Bin Hendi Enterprises, officially opened the doors to the brand’s largest boutique in the world at the Dubai Mall under the patronage of H.H. Sheikh Mansoor Bin Mohammed Bin Rashed Al Maktoum.
Partners for over two decades, Bin Hendi Enterprises and Ulysse Nardin inaugurated the new boutique in the presence of guests of honor, President of Bin Hendi Enterprises, Mr. Mohi-Din Bin Hendi and CEO of Ulysse Nardin, Mr. Patrik P. Hoffmann. Spanning 240 square meters, the launch of Ulysse Nardin’s biggest boutique was held subsequent to the setting up of the brand’s office in Dubai.
Another highlight of the launch was an exhibition held between the 28th and 31st of January at The Dubai Mall showcasing Ulysse Nardin’s exceptional musical marvel, the ‘Vivaldi’ watch. The timepiece had its first preview before making its official debut at the forthcoming watch fair, Basel World 2015 in March.
“Dubai is one of the most prime retail destinations in the world and the perfect dwelling for Ulysse Nardin’s biggest boutique thus also reinforcing the importance of Dubai and the Middle East market and patrons to the brand,” said Hoffman.
Ulysse Nardin paid tribute to its nautical history by hosting a rope unknotting in lieu of the usual ribbon cutting. After the official inauguration, guests were treated to decadent edibles as a violinist regaled them with delightful tunes. They were then escorted to the exhibition that took place at the Grand Atrium of the Dubai Mall. Here, a 10X10m stand held the delightful and revolutionary Vivaldi timepiece, serial # 1 out of 99, and other innovative pieces, also offering visitors information and exclusive glimpses into the world of Ulysse Nardin.
For more information, visit www.ulysse-nardin.com