Jaguar to Make Radical Departure From Brand

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In what is a radical departure for the 80-year-old brand, Jaguar has announced the delivery of the uber-luxe F-PACE offroader in 2016.

“With…the introduction of the new Jaguar XE and the Land Rover Discovery Sport, we anticipate retailing over half a million vehicles for the first time in the company’s history,” Group Sales Operations Director Andy Goss told Reuters.

In what is a radical departure for the 80-year-old brand, Jaguar has announced the launch the delivery of the uber-luxe F-PACE offroader in 2016.

“With…the introduction of the new Jaguar XE and the Land Rover Discovery Sport, we anticipate retailing over half a million vehicles for the first time in the company’s history,” Group Sales Operations Director Andy Goss told Reuters.

The company is also launching two diesel-powered Range Rover models in North America in 2016 with new engines promising fuel savings of up to 30 percent when compared with gasoline engine powered models.

Sunday’s announcements were made during the Detroit auto show, and mark further expansion by the British automaker, which has gone from being loss-making to a major profit-maker since it was bought by India’s Tata Motors in 2008.

“With…the introduction of the new Jaguar XE and the Land Rover Discovery Sport, we anticipate retailing over half a million vehicles for the first time in the company’s history,” Goss said.

The fast-growing luxury car segment has traditionally been dominated by German brands Audi, BMW and Daimler’s Mercedes-Benz, but JLR is among those seeking to take a bigger slice of the lucrative market.

The firm, which saw global sales rise by nine percent in 2014 to over 460,000 vehicles, launched its cheapest car ever in Britain, the five-door model XE sports sedan last autumn as part of plans to attract younger and female customers.

Jaguar Land Rover did not disclose pricing for the new SUV.

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