On 19 October, Chloe officially opened its doors of its newest flagship boutique in Riyadh, Saudi Arabia. The store marks the brand’s foray into the Kingdom of Saudi Arabia.
During the event, each guest received a key with their invitation allowing them to unlock treasures of the brand, which were discovered in boxes through videos and gifts. Each box represented a letter from Chloe and allowed guests to discover, among other things, the Carlina sunglasses around a photo animation, and the new love story perfume that will be launched in the Middle East on 15 November.
Through the brand’s elegant and contemporary displays, the new boutique mirrors the essence of the Chloe woman – someone who is free-spirited, modern and strong.
The Chloe fashion boutique is located in Centria Mall in Riyadh, Saudi Arabia. Tel: +966 11 2222489.
Haute Scene
November 6, 2014Hublot King Power Los Angeles
