Brooklyn-based photographer of the moment, and founder of www.le21eme.com website, Adam Katz Sinding, shoots the new campaign for international leather goods brand Baraboux, founded by HRH Princess Reema Bandar Al Saud.
For the campaign, Baraboux worked with a team of fashion heavy weights for the creation of their newest campaign for autumn winter 2014-15. One of the fashion world’s current darlings, Adam Katz Sinding, who shot to fame through his raw photo reportage portrayal of street fashion during international fashion weeks and as well as other shoots for major titles such as titles such as Vogue, ELLE, and W magazine, photographed the campaign on the streets of London this summer. The story was styled by Caroline Issa and featured model Ece Sukan as this season’s quintessential Baraboux woman: Turkeys no 1 IT girl and the former editor-at-large of Turkish Vogue.
“Caroline Issa has always been one of my favorite people to photograph, so to be able to work with her in a different setting and with her team, I was very excited,” said Adam. “It was a totally different interaction than when I see these people during fashion weeks. Normally I’m running like crazy to get a photo. Here was more calm, controlled, etc. It was a lot of fun.”
Inspired by the Baraboux brand’s ethos, which caters to modern nomads or as it says, “women who are constantly in motion”, Caroline, Ece and Princess Reema are examples of constant female globetrotters. The campaign will go live this Autumn/Winter.
For more information, visit baraboux.com