On 18 September renowned High Jewelry French Maison Van Cleef & Arpels re-opened their boutique at The Dubai Mall.
Located in the Dubai Mall, the newly refurbished Van Cleef & Arpels boutique offers an extensive selection of fine jewelry in a refined milieu, complementing the style of its high standard clientele in the emirate.
“The Maison has become a worldwide reference through its choice of exceptional stones and its unparalleled craftsmanship, offering jewels and timepieces that tell stories and bring enchantment to life,”says Alban Belloir, Van Cleef & Arpels Managing Director Middle East and India. “Through the new features of the boutique, we will continue to elevate beyond the norm, offering a high quality service to our friends of the Maison, always striving for excellence.”
The ambiance of the boutique mirrors the enchanted spirit found in Van Cleef & Arpels’ creations. A charming nature is reminiscent through the dream-like décor, and the warm and powdery pink hues evoke a heart-warming welcome. In addition, a traditional facade has been incorporated into the cozy setting made of smooth materials of silk and velvet. The resulting space offers a light and airy ambiance through which guests can peruse through free standing glass displays of the Maison’s jewelry and timepieces.
In addition, the structure of the boutique has been recreated to provide a unique retail experience, inviting clients to discover Van Cleef & Arpels’ treasures. The boutique now hosts two VIP rooms for an enhanced experience, as well as gold leaf wall-panels enticing guests into a world of wondrous bliss.
The High Jewelry collection on display places special emphasis on the nostalgic appeal of the past, revisiting the history and timeless splendor of Van Cleef & Arpels. In line with one of the pivotal tenets of the Maison, the atmosphere pays homage to the theme of nature which is ubiquitous throughout the boutique. This is found through the representation of delicate flowers, which have been a principal source of inspiration for the Maison since its inception.
The necklaces pictured above is the Paradaiza necklace by Van Cleef & Arpels.
For more information, visit www.vancleefandarpels.com
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