Karl Lagerfeld has opened its first point of sale in Jeddah, Saudi Arabia. Located in the new Al Rubaiyat department store in the Stars Avenue Mall, one of Jeddah’s most luxurious retail destinations, the partnership marks the first time the Karl Lagerfeld brand is available in Saudi Arabia.
Two dedicated shop-in-shops showcase the latest Karl Lagerfeld collections inside the Al Rubaiyat store. One is a 30-square-meter space featuring ready to wear, and the other is a 25-square-meter space featuring accessories. The award-winning store concepts, which have been designed under the creative direction of Karl Lagerfeld, reflect the brand’s unique aesthetic and cutting-edge designs.
The store features a monochromatic black and white colour scheme, which juxtaposes sleek, modern furnishings and classic accents. Mirrors and walls of light highlight Lagerfeld’s collections, adding an edgy element to each product’s presentation. The set-ups also incorporate engaging ways for consumers to connect with the multi-faceted brand.
The launch of Karl Lagergeld in Jeddah is part of the brand’s international roll-out of new stores and points of sale.
For more information, visit www.karl.com