Offering a myriad of interesting and innovative trinkets from the East, The East India Company has now officially opened at Avenue in Etihad Towers.
The concept store, in collaboration with local UAE partner Binhendi, celebrated the Grand Launch of its store in the Avenue at Etihad Towers, Abu Dhabi last week. The first store in the UAE and the third in the Middle East, The East India Company carries a carefully curated selection of fine teas and coffees; artisan sweet and savory biscuits; an exquisite chocolate range; and flavorful jams and marmalades. The extensive range also includes The Company’s exclusive hand-crafted Bone China and Porcelain for tea and coffee. Unique in appearance and rich in history, each piece is painted by master craftsmen using mineral paints and 18 carat Gold.
The launch was hosted by UK Ambassador Phillip Parham, Mohi-Din Binhendi, President of the Binhendi group and Sanjiv Mehta, Chairman of The East India Company.