Trust Relativity Media to throw one of the hautest parties of the season.
Its founder and CEO, Ryan Kavanaugh, transformed a private hangar at the private Santa Monica Airport into a chic pink party den in honor of Susan G. Komen at his Pathway to the Cures for Breast Cancer fundraiser on June 11; the event was co-hosed by Pathway Genomics founder and CEO James Plante.
The event raised over $250,000 for the cause – in addition to $10 million in BRCATrue genetic tests being donated by Pathway Genomics.
Celebs such as Adrian Grenier, Jordana Brewster, Kellan Lutz, Sophia Bush and Rebecca Mader arrived in chauffeur-driven Audis and were greeted by the sounds of “The British Bardot” DJ Nikki Pennie, who was spinning on the turntables.
After an introduction by Kavanaugh, Kesha and two dancers brought down the house with a medley of her top hits, ending with “Timber” as well as the prerequisite confetti and glitter. After her performance, DJ Zen Freeman took the stage to close out the night.
Guests at the fete could feel additionally philanthropic, as the event’s libation of choice was OneHope; the company donates half the profits of every bottle of wine sold to a different charity of choice.