Jaguar North America and Thomas Pink have teamed up for the first time ever to create a fashion line that reflects the extraordinary craftsmanship, contemporary design and outstanding quality both British luxury brands are renowned for.
“Thomas Pink is a natural fit to partner with the Jaguar brand in North America. With meticulous attention to detail and progressive luxury products, the two iconic British brands boast a shared tradition of excellence which can be seen in both Jaguar’s transformed model lineup and in Thomas Pink’s crafted fashions,” says Jeff Curry, brand VP of Jaguar North America.
The newly minted partnership will launch during BritWeek, a program of events that celebrates the creative fusion between the UK and California––it will officially become active during a finale party to be hosted by Jaguar on May 2nd. The rooftop bash, which will take place at The London Hotel in West Hollywood, will feature Thomas Pink’s iconic shirts.
Pink will also be incorporated into Jaguar’s “Villain Academy”: a one-of-a-kind consumer driving experience and special version of the luxury auto brand’s Performance Driving Academy, scheduled to take place in Austin, TX on May 9th & 10th. The high-end designer will host a pop-up style academy/tailoring workshop during the event’s welcome reception, during which attendees will be professionally styled in a “#GoodtobeBad” look, and receive a complimentary bespoke Pink shirt.
“Jaguar’s latest British Villains campaign to launch the F-TYPE Coupe provides an opportunity to bring the brands together in a colorful dialogue on what makes villains so appealing. The partnership, in conjunction with our own “Which Shirt Are You?” campaign (#WSAY), encourages customers to explore their villainous side through their sense of style,” says Alyssa Mishcon, president of Thomas Pink North America. “If driving the Jaguar F-TYPE Coupe makes you feel villainous, why not dress the part as well?”
After the “villainous” event, the two brands will continue their collaboration with a slew of in-store activations at multiple Thomas Pink boutiques across the nation. Customers for both luxe labels will be invited to events at the retail stores, which will feature the all-new Jaguar F-TYPE Coupe and a bevy of exclusive promotions.