Haute 100 SF Update: Mark Benioff Latest Investor in MovieLaLa

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Salesforce CEO Mark Benioff is the latest investor in MovieLala, a social network that aims to connect movie fans. The site, which launches in early summer 2014, will offer exclusive content while providing opportunities for users to talk about cinema, help one another discover new movies and connect with stars.

Says Benioff, “Movie studios are spending hundreds of millions of dollars to market movies without the analytics and data to know where to target that marketing and to know it’s working. MovieLaLa brings those studios the data they need to make informed decisions.” Benioff’s investment brings the startup’s seed funding to $750,000. Other investors include Machininma co-founder and CEO Allen DeBevoise, former HBO president of digital initiatives and Warner Bros Online co-founder Jim Moloshok and founding Flixster investor Larry Braitman, among others.

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