Underneath Miami Beach’s W Hotel is an airy salon that caters to clients who are accustomed to the best of everything. Owned by Evan Kaye, Warren Tricomi South Beach is part of the salon chain known worldwide for defining hair trends season after season. The salon defines itself by having the best of the best stylists, the most recent arrival of which is Emiliano De Pasqual, a star stylist from New York who has also made waves as working in Italy and London.
The Italian-born master coiffeur has been shifting his time from Warren Tricomi’s Plaza Hotel location in New York to the company’s first Florida location. In two years, he’s gathered quite a following on Miami Beach, but still goes back one week a month to service his many high-profile clients like Molly Sims, Naomi Campbell, Miranda Kerr and Olivia Palermo, who simply couldn’t live without his talents.
Even though he has been working for more than 15 years with a very elite clientele, he has the same enthusiasm and passion for every person that sits in his chair. Not one to hold back his personal (and spot-on) opinions, he wins over his clients one incredible cut and color at a time.
“I don’t really follow trends,” Pasqual says. “When you follow trends, everyone starts to look the same and I think clients feels best when they look unique. I’d rather focus on elevating my client’s beauty by complementing their features with the best style for them.”
This philosophy resonates well with clients. While they do get their fair share of VIPs from the hotel, a significant portion of their clientele is made up of regular local clients who can’t get enough the salon. “Miami is very transient,” owner Kaye explains. “So keeping your clientele says a lot about the salon.”
The location might have something to do with this, as well. A beautifully decorated, bright white storefront features six styling stations, crystal chandeliers and lush furniture. Contemporary artworks also define the space with a wall installation by Peter Tunney and a diamond-dusted photograph of Madonna by Marco Glabiano. “We’re in a nice clean space with a lot of sunlight,” says De Pasqual surveying the bright salon with a smile. “It’s a great atmosphere to create in.”