A party for 212 in Sao Paulo

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This week, the conglomerate Puig celebrated the arrival of “212 Vip Rosé”, a new perfume by Carolina Herrera, in Brazil. It is already successful overseas but are now is closer to the nationalist scope public. The reception party took place at the luxurious Hotel Emiliano, Rua Oscar Freire in São Paulo, which concentrates the most famous fashion stores in São Paulo. The perfume has Brazilian models Gisele Bundchen and Marlon Teixeira as their ambassadors. The party had inspired décor in New York City, the place that inspires the creations of Carolina for this line of perfumes. On occasion, Monica Pereira, Director of Marketing Puig group in Brazil, said that “everyone is very happy with this finish because we believe that the New York and Sao Paulo are very similar and it was easy to feel the excitement that Carolina Herrera feels to create the collection of this perfume”. All guests toasted with champagne and won personalized chocolates. Yes, now we are on the list!


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