Michelle Williams is the star of Louis Vuitton’s fun and fanciful spring/summer ad campaign.
The three-time Academy Award nominee shows off the luxe label’s new luggage and handbag collection in a variety of poses, from astride a bicycle to actually sitting inside a vintage Louis Vuitton trunk and atop a variety of brightly colored trunks. She is barefoot in many of the shots, or in ballet flats, lending a loose feel to the photographs.
She is seen holding three handbags from the French haute couture house’s latest collection – the “Lockit,” the “Alma” and the “Capucines.”
The campaign was shot by photographer Peter Lindberg and styled by famous French fashionista Carine Roitfeld, the former editor-in-chief of Vogue Paris. Roitfeld has perfectly conveyed the elegance of the label but created an edgy undertone with Williams’ tousled blond crop and bold red and pink lips.
The 33-year-old actress’ first campaign for Vuitton was darker and more serious than its springy second act; for her first campaign, she posed in a series of black lace slips and masculine coats from Marc Jacobs’ Fall/Winter 2013 campaign.
She was initially tapped to represent the brand because of her “independent spirit” and her choice of “daring and challenging roles”, of which included the Oscar-nominated films My Week With Marilyn, Brokeback Mountain and Blue Valentine.
This very spirit has led Williams to Broadway, where she is currently preparing to play the role of Sally Bowles in a revival of Cabaret, which is being co-directed by two of Hollywood’s most famous directors: Sam Mendes and Rob Marshall. The musical, the Roundabout Theater Company’s resuscitation of its legendary 1998 production, will mark her debut on the Great White Way.