On 10 April, Fashion Forward (FFWD) opened its doors for its third season. Serving as a platform for emerging and established Middle East designers, this year the event provides exclusive commercial opportunities with Eureeca and Galeries Lafayette, as well as facilitating mentorship programes with Swarovski and Azza Fahmy.
“Making a collection a commercial success is, of course, the aim for any designer,” said Bong Guerrero, Founder and CEO of Fashion Forward. “It is important for us to help the designers not only showcase their pieces on the runway or in The Garden, but to also help them translate this to sales afterwards. In order to help this process we have introduced partnerships with crowdinvesting site eureeca.com to enable designers to raise funding for their growth and scale, and with Galeries Lafayette to offer physical retail space for the designers in a prime location. We are also offering our accessories designers the chance to receive personal mentorship sessions with the Swarovski and Azza Fahmy teams. FFWD will continue to find new and fruitful ways of helping our designers get the recognition and success they deserve.”
This year’s event offers18 catwalk presentations, international guest speakers including creator of New York Fashion Week Fern Mallis and hit blogger Bryanboy as part of the “d3 Fashion Talks. Guests can also shop The Garden, an area exhibiting the collections of over 70 accessories designers in the retail space.
For more information visit www.fashionforward.ae