In support of April being “Autism Awareness Month,” Swiss watchmaker Breitling is donating 20 percent of proceeds from the sale of any timepiece with a blue dial at their Las Vegas boutique at the Forum Shops at Caesars for the entire month of April to the Els for Autism Foundation.
“Breitling has supported Ernie Els and his Els for Autism Foundation for over two years and we are excited to be able to continue in 2014. We hope that by donating a percentage of our proceeds that we will be able to help build awareness around Autism in the U.S. and support the Els for Autism Foundation” said Thierry Prissert, Breitling USA president.
The Els for Autism Foundation was established in 2009 by Ernie and Liezl Els to focus on the issue of autism. The disorder, which affects 1 in 68 children in the U.S. has long been associated with the color blue since Autism is 4.5 times more common among boys (1 in 42) than among girls.* The Els for Autism Foundation was established to help young individuals and families on the autism spectrum and to create the Els Center of Excellence, which will make available the very best practices in education and therapy with a global reach.
In 2013, Breitling produced a special Limited Edition 88-piece Els for Autism watch based on the Breitling Chronomat timepiece, with proceeds from the watches being donated to the Els for Autism Foundation. Additionally, Breitling has been a sponsor and active participant in the Els for Autism Golf Challenge, the largest charity-driven international golf tournament in History for the past two years.
“Autism affects an estimated two million people in the United States,” said Els, who started the Els for Autism Foundation after his son was diagnosed with the developmental disability in 2009. “We need to work together to help everyone touched by this disorder, and I’m pleased to say, as a Breitling enthusiast, that Breitling is dedicated to making a difference. This pledge of support for the month of April will certainly help to spread awareness about Autism in the U.S.”