From Corso Vittorio Emanuele in Milan, Bloomingdale’s in New York, Gum in Moscow and Printemps in Paris – the exclusive Furla concept pop up space has finally arrived in The Dubai Mall. Furla’s new project in Dubai confirms the iconic status of the Candy Bag as an essential and popular hand bag as well as an example of the brand’s commitment to heritage and innovation.
Dubai is one of Furla’s favorite locations. A major tourist and shopping destination it certainly has its benefits, but its one of the brand’s preferred destinations because it is what it has deemed as one of the 14 “big ones” in the world of fashion and luxury making up today’s Silk Route – the focus of Furla’s retail development strategy.
Situated on Fashion Catwalk, the Candy Pop Up Store will display the brand’s Spring/Summer 2014 collection as well as a limited edition of the iconic bag in four exclusive color variations. Customers who buy a Furla product will also receive an exclusive and complimentary customized charm. In addition, between 1 and 2’oclock in the afternoon of 2 and 3 January, visitors to the Pop Up Store will receive a free USB key-shaped like a Candy Bag.
For fashion lovers, the acclaimed blogger Bryan Boy will act as a Furla personal shopper on 10 and 11 January. While there, Bryan will lend his advice to Candy Pop Up store guests, helping them to select the ideal Furla bag to suit their needs.
Furla’s Candy Pop Up Shop runs for the duration of the Dubai Shopping Festival from 2 to 11 January.