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Bloomingdale’s South Coast Plaza Rings in Chinese New Year with Pop-Up Shop

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Bloomingdale’s South Coast Plaza is ringing in the Chinese New Year in a fashionable, very haute way.

The Year of the Horse will make its Orange County entrance with unique merchandise, special events, and in-store animation from January 10 – February 15.

The department store will be debuting limited-edition pop up shops, which will be filled with such pieces as a limited-edition reusable “Little Horse Bag” inspired by Bloomingdale’s iconic Brown Bag, an exclusive Longchamp Year of the Horse bag, an exclusive Carmen Marc Valvo Couture red chinchilla jacket, as well as other must-haves from Alex & Ani, Anna B., Art Addiction, Asian Loft, Baccarat, Chaser, Clarisonic, Cynthia Steffe, Diane von Furstenberg, Dogeared, Fox, Franz, Furla, Godiva, Happy Socks, John Robshaw, Jonathan Adler, Lalique, MCM, Michael Aram, Michael Wainwright, Natori, Nike, Olivia Riegel, Prouna, Ray-Ban, Riedel, Salvatore Ferragamo, Topo Ranch, Versace, Voluspa, and Wildfox.

Shoppers are also invited to get into the spirit of the holiday and test their luck with the Chinese red envelope tradition from January 30 – February 2, 2014; select envelopes will be filled with prizes such as a bMoney card in a denomination of $8, $88, or $888 (a traditional lucky number in the culture); a limited-edition Year of the Horse tote bag.

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New York February / March 2014
New York February / March 2014