Here are the Haute Secrets of Rosie O’Neill, the co-founder of Sugarfina, a candy store for grown-ups. Sugarfina lauches in Beverly Hills this week at 9495 S. Santa Monica Blvd and will feature a candy tasting bar, a candy concierge and a special section devoted entirely to the 90210 called “A Taste of Beverly Hills.” O’Neill, the former director of marketing for Barbie, launched her company in August of 2012 with now-fiance Josh Resnick, and LA is just the latest stop on their super sweet world tour. Here is Rosie’s insider’s guide into the best places to stay, shop and enjoy sweet treats in the City of Angels.
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Where were you born ?
Kansas City, MO
How long in Los angeles:
I started at UCLA in 1997 and never left.
Brentwood (home), Beverly Hills (retail boutique)
Owner of Sugarfina, a luxury candy boutique
It changes all the time, right now I’m loving Tar & Roses in Santa Monica. The spicy bacon popcorn is insane.
Sasabune for a special occasion, Sugarfish for every day.
Osteria Mozza with E. Baldi a close second.
Best place for late night dining:
Sugarfina, of course ☺
Best place for a romantic date:
Cinespia’s outdoor summer movie screenings at the Hollywood Forever Cemetery. This is where Josh and I had our third date - a screening of Willy Wonka and the Chocolate Factory - and came up with the concept for Sugarfina.
Best Sunday brunch:
Superba in Venice.
Best place for a power business meeting:
Soho House over cocktails.
If you have out of town guests, which hotel would you recommend?
Shutters Santa Monica
Favorite shopping venue/boutique:
Malibu Country Mart & Planet Blue
I wish I had the time! ☺
Favorite Charity Event:
Suitcase Party. Everyone attends with a packed suitcase and one winning couple gets flown on a private jet to an all-inclusive Napa Valley wine tasting weekend. We’ve never won, but it’s such a fun concept, and they always have a great U2 cover band.
Favorite Cultural Event:
Does the West Hollywood Halloween Parade count? ☺
Favorite Cultural Institution:
You can’t beat a picnic and a bottle of champagne at the Hollywood Bowl
Mastro’s in Beverly Hills
Sugarfish. It’s like therapy for me.
Best Gym/Athletic Facility:
Santa Monica Stairs… outdoors, beautiful view, great workout, amusing people watching, and it’s free.
Best Limousine/Driving Service:
MOCA downtown, I loved their “Art in the Streets” graffiti exhibit.
Favorite historic/legendary place to see or explore:
I’m a sucker for Art Deco architecture, so I love walking around downtown and Miracle Mile.
All-around favorite locale in Los Angeles, whether a neighborhood, restaurant, venue, or other
Wednesday Farmers Market in Santa Monica around 7am. It’s pretty fun to shop for veggies alongside your favorite chefs.
Best aspect of Los Angeles
The variety. I’ve lived in seven different neighborhoods (Santa Monica, Brentwood, Westwood, West Hollywood, Miracle Mile, Hollywood Hills, Downtown) and love the unique experience you get in each place. Los Angeles is like several dozen cities rolled into one.