Since the launch in 2007, fashion lingerie designer April Spring has taken her brand FOXERS to sky-high levels. With a new studio and a slew of celeb fans including Kerry Washington, Jennifer Lawrence and Elizabeth Banks, FOXERS has become a brand-to-know.
FOXERS started as a woman’s undergarment made with the waistband design from men’s boxer shorts. Essentially, April Spring designed this product to give woman a way to have the comfort and style of boxer shorts, yet still have the ability to look sexy. Now, FOXERS has expanded into an array of bottoms, including boxer briefs, lace boy shorts and thongs (all with the boxer band) as well as matching pieces such as racer back tanks, lace camis and bralettes and more.
. The concept virtually caught on overnight and FOXERS has become a cult favorite globally. To date, the most popular items have been the boxer short and the boy short. But new collections, complete with new colors and styles have continued to roll out. This fall Spring successfully launched a bridal line of lingerie at the VOW bridal show at the Atlanta Apparel Mart. Right now, the holiday season is all about Aqua Chargray and FOXERS’ fans are loving it. The collection includes a new cut of boy shorts that “hug your cheeks and make your tush look sweet”.
I am proof that once you try FOXERS, you are committed for life (personally my favorite is the lace camisole with adjustable straps that are made from the same fabric as the waistbands). And with Spring’s creative genius constantly keeping the brand fresh with new items, it’s hard not to become slightly obsessed with the FOXERS phenom.
FOXERS collections are available in boutiques around the globe (locally you can satisfy your fix at Exhale Spa at Loews Hotel and Pour Seduire Lingerie) as well as online at www.foxers.com. And this just in, their FOXERS EU distributor launched the first FOXERS store in Schruns Austria, which is a beautiful ski resort town-one where April loves to ski with her husband.
And just when you thought there could not be any more, there is. From December 10th through the 15th, April Spring will be donating 2000 pairs of underwear to shelters for homeless, abused and child care centers in Georgia as well as in her home states of Florida and Virginia. Spring feels that underwear is the one thing that people typically don’t donate, so this is her way of giving back to the less fortunate this holiday season.
Trust me, get familiar with FOXERS, they are a brand you need to know. Up next for 2014? A new men’s collection is going to take the guys by storm.