Brooks Brothers brought in the holiday season with its first ever family celebration to benefit St. Jude Children’s Research Hospital. In honor of this merry occasion, Brooks Brothers’ new Union Square Flagship store located at 240 Post Street was transformed into a winter wonderland, complete with celebrity guests and holiday surprises.
At the festive fete, 400 guests – adults and children alike – enjoyed bites, cocktails and mocktails by PlumpJack Catering; hip beats by DJ Oscar Adler, the thirteen year-old son of famed music producer, Lou Adler; and family activities including photos with Santa, cookie and ornament decorating, and balloon art.
Special guests included Modern Family’s Jesse Tyler Ferguson and husband, Justin Mikita; actress Abigail Spencer and actors Josh Pence and Colton Haynes, who showed their support by making cards for St. Jude patients. Other notable guests included The Adler Family, Joy Venturini Bianchi, Peter Getty, Shannon Bavaro, Zem Joaquin, Hilary Newsom and family, The Paige Family, Doug and Shyla Hendrickson and family, Biff and Missy Brandon and family, Mary and John Eugster and family, Elizabeth Funk and family and Alicia Engstrom and family.
Ten percent of the evening’s sales were donated to the charitable organization. Since 2005, Brooks Brothers has raised more than $7 million for St Jude Children’s Research Hospital.