Executives, entertainers and team members from Caesars Entertainment resorts raised more than $15,000 for the American Cancer Society during its third annual Battle of the Bras Fashion Show and auction held at Planet Hollywood Resort on Wednesday.
The Caesars Entertainment family capped off the month long initiative by designing unique bras to be modeled in a fun and wacky fashion show and auctioned off with proceeds donated to breast cancer research. Daena Kramer, cohost of the Dave, Mahoney & DK Morning Show on X107.5 returned as the host of the annual event.
Headliners Anthony Cools and Jeff Civillico, as well as cast members from Jersey Boys, Million Dollar Quartet, Absinthe, Chippendales, X Burlesque, Recycled Percussion and Tony N’ Tina’s Wedding were among the participants that showcased their one-of-a-kind design talents. Media outlet participants included Fox Sports 670 AM, Hot 97.5 and Q106.9.
Around 100 generously donated bras from Frederick’s of Hollywood inside Miracle Mile Shops were designed and submitted with fierce glitter, rhinestones, prints, sports and show-themed sound capabilities. A selection of designed bras were auctioned off on the runway while the additional bras were purchased during a coinciding silent auction.
Surpassing last year’s auction, the top bra, designed by the show Million Dollar Quartet at Harrah’s Las Vegas, cleverly named “great bras of fire” modeled by David Hoenemeyer, regional president of Bally’s Las Vegas, Paris Las Vegas and Planet Hollywood, received the highest bid of $1,300. The second grossing bra designed with a New Orleans0inspired Fleur de Lis theme, was modeled by Christian Stuart, assistant general manager of Flamingo Las Vegas and The Quad, and was sold for an impressive $1,200 in the final bid.
Click on the photos below to enlarge.
Battle of the Bras Fashion Show 2
Battle of the Bras Fashion Show 3
Battle of the Bras Fashion Show 4
Battle of the Bras Fashion Show 5
Battle of the Bras Fashion Show 1