Jack Daniels launched its Sinatra Select, an homage to Frank Sinatra‘s favorite tipple, with a haute soiree at the Sunset Tower Hotel this week.
Not only did the brand debut its new beverage, but it also used the event as an opportunity to honor the 20th anniversary of Ol’ Blue Eyes’ iconic Duets album.
There were some very special guests at the event, of which included Nancy Sinatra and Tina Sinatra, as well as Frank Sinatra Jr., who gave a special tribute performance to his dad.
Attendees included Benji Madden, Joel Madden, Jesse McCartney, Jessica Lowndes, Leven Rambin, Mark Salling, Cassie Scerbo, Alex Beh, Annabelle Wallis, Daniel Sharman, Sam Waterston and Delta Goodrem.
The evening of spirits and music was presented in collaboration with Universal Music Group.