Mr. Worldwide is getting in on the celebrity fragrance game and will be launching a new line for men and women, fittingly on New Year’s Eve. “When we started talking about it, it was all about very sexy smells,” Pitbull said about his unisex fragrances. “The woman can wear the men’s cologne and the man can wear the women’s perfume. I love to mix them up and see what kind of people you attract off of them. I am a walking focus group.” The Latin musician will be unveiling his new fragrances, called Pitbull, at his New Year’s Eve show in Miami at the American Airlines Arena with Prince Royce.
As described by Diana Espino, the global vice president of marketing and brand development for the perfume and cologne, the women’s fragrance is of raspberries, crisp red apples, nectarine blossom, jasmine, vanilla and musk. While, the men’s version smells like sun-drenched bergamot, mandarin and sage, rich tonka bean, musk and amber. Amazon will be selling the fragrances exclusively from December 1st until Valentine’s Day. “I think that a soft, sexy sensual scent isn’t what people are going to expect from me,” says Pitbull. “The innovative part of that is when you have a man who comes with a scent which I would say is more womanly, I think that’s innovative, especially when you have a man who will admit it.”