Rock superstar Lenny Kravitz is teaming up with iconic California retailer Fred Segal to produce a new fashion line. The collaboration, dubbed Fred Segal x Kravitz Design, will feature unisex clothing, travel and fashion accessories, as well as a custom-made motorcycle, retailing up to $100,000.
Each item will be exclusively designed by Kravitz Design as envisioned by Kravtiz himself. The fashionable musician grew up shopping at Fred Segal and always felt connected to the brand’s laid-back, luxurious vibe.
This will be Fred Segal’s first designer collaboration in 50 years. Merchandise will be available next year at Fred Segal stores in Tokyo and Los Angeles, as well as the Philippe Starck-designed SLS Las Vegas, where Fred Segal will open several boutiques in 2014. For consumers who cannot visit a Fred Segal location, the collection will be sold online at fredsegal.com.