Watch lovers, rejoice! Today kicks off the inaugural Rodeo Drive Festival of Watches.
This four-day event from Oct. 10-13 will showcase the creme de la creme of watches outside of Switzerland.
The hautest brands in the world will showcase new product introductions as well as previews of their latest collections.
Shops along Rodeo, Brighton Way and Wilshire Boulevard will host a massive house tonight where gourmet nibbles and libations will be available for watch enthusiasts.
Participating brands in the Festival of Watches include Breguet, Bulgari, David Yurman, Ermenegildo Zegna, Harry Winston, Hublot, IWC Schaffhausen, Jaeger-LeCoultre, Jason of Beverly Hills, Louis Vuitton, Montblanc, Officine Panerai, Patek Philippe, Porsche Design, Richard Mille, Tourbillon, Vacheron Constantin, Van Cleef & Arpels and Westime.