For a third consecutive year, PBR Rock Bar & Grill at the Miracle Mile Shops teamed up with Professional Bull Riders to be the headquarters of the Built Ford Tough World Finals. Bull-riding fans gathered at the Strip-side destination for nightly viewing parties and official after-parties featuring appearances by top riders.
On Friday, PBR Rock Bar’s sponsored rider Sean Willingham took a break from bull riding to host an official after-party, encouraging fans to experience the action themselves on PBR Rock Bar’s hydraulic mechanical bull. Jack Daniel’s Tennessee Whiskey sponsored rider and fan-favorite, Rocky McDonald, along with the Jack Daniel’s girls, stopped by the viewing party on Saturday to greet fans, sign autographs and pass out Jack Daniel’s samples.
PBR Rock Bar wrapped up the 2013 World Finals festivities on Sunday with a retirement party for two bull-riding greats Luke Snyder and Brendon Clark. The now-retired riders thanked family, sponsors and fans for their support and looked forward to future endeavors. Fans clapped and cheered-on the bull-riding superstars as PBR Rock Bar brought out a cake to celebrate their long and successful careers.
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