Jon Taffer, president of Nightclub & Bar Media Group and host and executive producer of Spike TV’s “Bar Rescue,” celebrated the release of his newest book “Raise the Bar: An Action-Based Method for Maximum Customer Reactions” with an exclusive signing presented by Nightclub & Bar Convention and Trade Show at Tryst Nightclub at Wynn Las Vegas.
Taffer signed copies of his book while posing for photos. The two-hour signing was the perfect platform for Taffer to share with fans the special messages and lessons from the book that he himself uses to create highly efficient industry businesses across the country.
“Raise the Bar” hit bookshelves on Tuesday and has already received rave reviews from industry experts including Jesse Waits, managing partner of XS and Tryst, who was in attendance to celebrate with Taffer during the signing. Waits is a long-time friend of Taffer, even providing a quote for the book’s back cover, which made hosting the first “Raise the Bar” signing inside Waits’ Tryst Nightclub a natural choice.
Click on the photos below to enlarge.