G-Star RAW Celebrates its RAW Campaign in New York

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Tyson Beckford G-Star Raw event


G-Star RAW celebrated the launch of their new campaign and eye wear collection during New York fashion week through an exclusive event at The High Line Hotel  with a special private performance by G-Star RAW campaign talent Sergio Pizzorno (Kasabian) along with special guest Erin Wasson and DJs Tennessee Thomas and Paul Sevigny.

G-Star RAW Celebrates 'The Art Of RAW' Campaign At NYFW


Pizzorno is the guitarist and songwriter of renowned British band Kasabian, while Keenan performs in the prestigious Russian Mariinsky Ballet Company. Wearing a specially designed dress by the RAW Atelier, Keenan announced Kasabian who took over the stage with a private performance playing their latest songs before DJs Tennessee Thomas and Paul Sevigny took the night away.


G-Star RAW Celebrates 'The Art Of RAW' Campaign At NYFW


Besides the music, guests previewed the straight cut lenses of the new G-Star RAW Eyewear. The Eyewear collection is recognizable for its distinct features such as channeled aviator frames, exposed screws and industrial references. Notable guests were Erin Wasson, Poppy Delevigne, Ne-Yo, Natalia Kills, Tyson Beckford, Nina Adgal, Matt&Kim, Becka Diamond, J Alexander, Kate Nash, Madelen de la Motte, Hanna Rundlof, Rosci Diaz, Rie Rasmussen and band Hypnotic Brass Ensemble among others.

For more information visit www.g-star.com

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