Dior Homme has unveiled a haute piece of artwork at its Rodeo Drive flagship.
Artistic director Kris Van Assche commissioned artist Aaron Curry to create a piece for its Beverly Hills boutique.
At the same time the Curry piece was being installed in LA, artist Matt Keegan was creating a piece for the brand’s Manhattan flagship on 57th St.
In the press release unveiling the two new, permanent site-specific installations by contemporary artists, the luxury brand called it “part of an ongoing initiative that aims to enhance Dior Homme’s tactile and interactive retail experience …”
The artists’ sculptures join existing original works on display in other U.S. Dior Homme locations including a wall sculpture by Robert Montgomery at its SoHo boutique and a Bruce Weber film in Miami.