Ariel Launches ‘Save Our Style’ Fashion Evening in Dubai

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Julea Domani at Ariel Save Our Style


On 12 September, Ariel and the fashion industry joined forces to celebrate the launch of Ariel Pods, a unique innovation that sets to revolutionize how you care for your fabric. The Ariel Pods were celebrated at Ariel’s ‘Save our Style’ fashion evening, a region-wide initiative was supported by regional designers including SEEN by Summayah Al Suwaidi, JULEA DOMANI by Zeena Zaki and Tribalesque by Rouba Dayani.


SEEN at Ariel Save Our Style


The evening showcased three award-winning regional designers including Emirati designer and most recent winner of L’Officiel Arab Woman’s Best Fashion Designer and Most Stylish, Summayah Al Suwaidi, of SEEN designer label; Zeena Zaki, renowned for the JULEA DOMANI fashion label and Saudi fashion sensation Rouba Dayani.


Tribalesque at Ariel Save Our Style


This initiative has also garnered support from the region’s most influential names in fashion including Heba Jamal, Tala Samman and Aiisha Ramadan. These trend-setters will not only help women with style and fashion tips, but will also provide invaluable advice on how to maintain and preserve their style on Ariel Arabia’s facebook page.

“If you care about fashion, you must care about your fabric,” stresses Ramadan. “As a designer, bringing your designs to life results after months of hard-work, and that’s why it’s important that these creations are treated with care and love.



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