Haute Hollywood doesn’t have to go to the movie theater anymore: the movie theater comes to them instead.
Those who shell out $35,000 can buy Prima Cinema, the first and only service to bring first-run movies to private at-home screening rooms.
During its soft launch, Prima gave its members opening day access to box office winners Despicable Me 2, Fast & Furious 6, Ted, The Bourne Legacy, The Purge and Identity Thief.
Most recently — last weekend, in fact — affluent viewers were treated to the premiere of Mark Wahlberg and Denzel Washington‘s 2 Guns from the comfort of their couches.
In September, Prima will offer the premiers of Vin Diesel’s Riddick and the Ron Howard-directed Rush with Chris Hemsworth and Olivia Wilde.
Unsurprisingly, the creators of Prima are a group of Hollywood’s most powerful people: President of Entertainment Media Ventures Sandy Climan, former Academy President Sid Ganis, former Twentieth Century Fox EVP Ira Rubenstein, TK Theaters Founder Theo Kalomirakis and marketing executive Lauren Fryefield.
The price tag might be steep, but it seems like a no brainer for true cinema fans that can afford it.