Loewe’s brand ambassador Penélope Cruz features once again in the house’s autumn/winter 2013 advertising campaign. In each still, Penélope toys with a pair of gloves and the brand’s signature Amazona bag, as well as the Amaya, Loewe’s new take on its flirtatious Flamenco tote. In her hands these accessories become props in a narrative shot using a wide-angled lens providing the campaign with a sense of drama on a cinematic scale.
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