“I first came across the Flywheel phenomenon in LA and thought it was fantastic,” said Nick Jones, CEO and founder of Soho House. “Shoreditch House members are always ahead of the curve and looking for new experiences, so when we started planning our refurbished gym, adding a pioneering indoor cycling facility made perfect sense.”
Starting In September, Soho House members will have the first Flywheel studio exclusively for their use at Shoreditch House. It will feature a state-of-the-art indoor cycling studio as well as Yoga at Flywheel, a dynamic yoga program introduced in Los Angeles earlier this year. Located on the newly renovated fourth floor, the Flywheel studio will be adjacent to a new sauna and steam room, refurbished changing rooms, a new fitness space offering Pilates and personal training, a barber for men and a blow dry bar for women.
In addition to the members-only studio at Shoreditch House, Flywheel will offer private rides and FlyBarre body sculpting classes to Soho House members in various markets including New York, Miami and Los Angeles.
“Both Flywheel and Soho House have always shown a commitment to offering members unparalleled experiences,” said Jay Galluzzo, CEO and Co-Founder, Flywheel Sports. “This partnership is a natural fit. We are excited to introduce Flywheel to Soho House members who have not yet experienced what we offer and thrilled that Flywheel veterans will have new ways to engage with our brand.”
For more information on Flywheel visit www.flywheelsports.com.