Leading Swiss private banking group Julius Baer has announced its partnership with Abu Dhabi Tourism and Culture Authority (TCA Abu Dhabi) to become the Principal Sponsor of Abu Dhabi Art 2013 for the first time. The sponsorship announcement is a sign of Julius Baer’s long standing support of the arts as well as its commitment to the UAE as a cultural and business hub.
“We are proud to support the rapidly developing art scene in the UAE and we also look forward to further strengthening our partnership with the Abu Dhabi Tourism and Culture authority,” said Daniel Savary, Head of Eastern Mediterranean, Middle East and Africa (EMMEA), Bank Julius Baer. “Art is one of the primary areas of focus forJulius Baer’s global sponsorship activities. Our affinity with art is due to its enduring qualities and rich cultural heritage. Therefore, we invest in events, such as Abu Dhabi Art, which provide us with the perfect platform to strengthen our brand position.”
In addition to its sponsorship of other cultural activities, the bank will host its Julius Baer Art Lounge at Abu Dhabi Art, which will feature highlights from its collection of around 5,000 pieces.
Abu Dhabi Art will take place from 20-23 November on Saadiyat Island. For more information visit www.abudhabiart.ae