Haute Event: Pharrell Williams and Swizz Beatz Put on a Show-Stopping Performance at Pure

Previous PostHaute Event: Farrah Abraham Kicks Off the Gentlemen’s Club Expo at Crazy Horse III
Next PostHaute 100 SF Update: Mark Zuckerberg Aims to Put the Entire World Online
Pharrell Williams celebrates his clothing line's decade of success with live performance at Pure Nightclub. Photos: Denise Truscello/WireImage
Pharrell Williams celebrates his clothing line’s decade of success with live performance at Pure Nightclub. Photos: Denise Truscello/WireImage

Pure Nightclub inside Caesars Palace was a sight to see as Grammy Award-winner Pharrell Williams took over the main stage for a special live performance on Tuesday night. In town for the Liberty Trade Show, the multi-talented artist had thousands of partygoers flocking to the mega-club as he also celebrated the 10th anniversary of his clothing company, Billionaire Boys Club (BBC).

The star hit the red carpet, where he posed for photographers. As nearby fans shouted his name, Williams welcomed hip-hop recording artist and record producer Swizz Beatz to join him in the spotlight. Finally making their way into the nightspot, the duo headed to their VIP table located on the main stage where they joined dozens of their guests. Settling into his area, the chart-topping star stepped out to greet his fans. The energy of the nightclub erupted with excitement as Williams reached to touch the hands of his admirers.

Just after 1:30 a.m. the lights in the main room went dim and the stage became center of attention. The singer appeared with microphone in hand as he addressed the audience welcoming them to Pure Nightclub. Beginning his action-packed performance, Williams sang his hit “Happy” from the popular motion picture “Despicable Me 2.” The lyricist continued his mini-concert as he sang his fan favorites including “Get Like Me,” “Frontin,” “Blurred Lines” and many more. During his performance, he was joined by special guest Swizz Beatz as they both took turns showing off their dance moves, taking cameras from fans to capture up close, live videos and getting guests to dance and sing along.

Showing his appreciation to his devoted fans, Williams addressed the sold-out crowd as he thanked them for all of their continued support and for being with him to celebrate the BBC anniversary. Asking the audience if they wanted the show to continue, Williams and Beatz conducted a contest with their fans. As they divided the room into three sections they had clubgoers trying to out shout one another in hopes the duo would continue the performance.

The nightclub shook from the thousands of guests screaming excitement, and Williams continued with an encore of his latest hit “Blurred Lines.” Wrapping up the song, the hip-hop sensation told his fans he wanted to dance with them, and as he cued the DJ to play his popular track “Get Lucky” he made his way onto the dance floor and through the masses. Back on stage Beatz took over the mic and continued the show until Williams returned. As the performance went on, confetti flew through the air and Williams was presented with a three-tiered cake in honor of his anniversary celebration.

Taken back by the overwhelming energy of the nightclub, the duo decided to keep the performance going as they played and sang along to iconic hits from the ’90s and today while keeping partygoers on their feet. Wrapping up a nearly two hour performance, the two thanked the crowd once again and headed back to their VIP table to continue the celebration Sin City style.

Click on the photos below to enlarge.

Like Haute Living Las Vegas? Join our Facebook page or follow us on Twitter. Want Haute Living Las Vegas delivered to your in box once a week? Sign up for our newsletter.


connect with haute living National