Tommy Hilfiger Debuts New Surf Shack Collection With SoCal Mobile Pop-Up

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Tommy Hilfiger
Tommy Hilfiger

Tommy Hilfiger, known for his Americana-ware, is taking the essence of his brand to SoCal this summer with a mobile pop-up.

To promote his new Surf Shack collection of summery, beach-friendly clothes, Hilfiger is going on a bus tour that begins at his new West Hollywood flagship June 20, moves on to the parking lot of The Brig on Abbot Kinney in Venice on June 22 and 23 Shack and then finally heads east.

The new line includes 12 pieces of womenswear including awhite blazer and pleated dresses;  accessories include beach totes, straw hats and a surfboard-shaped wooden clutch.

The men’s collection features 16 pieces of bright swim trunks, board shorts and T-shirts and flip-flops.

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