Today Dior announced that actor Robert Pattinson will be the new face of the Dior Homme Fragrance. Pattinson, 27, follows in the footsteps of his Twilight costar and ex-girlfriend Kristen Stewart, who is the face of Balenciaga.
The fashion house released a statement saying, “The House of Dior is delighted to announce that actor Robert Pattinson is to be the new face of Dior Homme fragrance. Since his first notable role in 2005 in the fourth Harry Potter sequel, film star Robert Pattinson has more recently come to be known through his role in the runaway box office success, the Twilight saga…”
“He has since proven the scope of his acting talents,” the statement continues, “by choosing films as varied as Remember Me by Allen Coulter, Water for Elephants by Francis Lawrence, in which he starred alongside Reese Witherspoon, or with his role as Bel-Ami, the famous Maupassant character. Today we are excited to announce that he will join the privileged circle of Dior faces.”
The campaign was photographed by American artist Nan Goldin and filmed by French director Romain Gavras, and will be broadcast exclusively in Europe (except UK) and Asia (except China and Japan).