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Ralph Lauren Wows with First Men’s Flagship in Asia

Ralph Lauren opened his first men’s flagship store in Asia, located in the heart of Hong Kong. The luxury cognoscente spared no expense with his three-story, 10,000 plus square-foot couture castle, in the same building as Chanel, Van Cleef & Arpels, and Cartier.

French painter Octave Denis Victor Guillonnet‘s masterpiece, Bridle Bath at Hyde Park comes to life in a five-floor glass-rendered recreation on the building’s jaw-dropping façade; the artwork of well-dressed equestrian men is part of Lauren’s personal collection.

There’s a reason some say Lauren is in a class, and world, of his own. His latest flagship features a Purple Label Room that houses his finest made to measure, ready-to-wear collection of suits, shirts and shoes. Lauren’s vast array of fabrics and leather will suit any and every haute customer.

The Black Label Room showcases clothing with a more contemporary and slender fit. The room displays limited edition car models, all of which paying pocketbooks can drive home. The space also includes sections solely for his iconic polo shirts, luxury leather goods and vintage accessories, such as cufflinks and barware.

For those who shop until they drop, Lauren has them covered. The store’s beautiful bar offers customers complimentary drinks and snacks. Finally, the Tailor Room for small alterations stands alongside the made to measure VIP fitting room, designed with polished nickel and glass. Customers can access all of the boutique’s amenities and rooms through the stunning fluid wood paneled staircase.

Neighbors with Bulgari, Louis Vuitton, Prada and Tiffany & Co., the shop is sure to bring in big bucks and business.

Photo Credit: Forbes 

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New York February / March 2014
New York February / March 2014