Haute 100 LA Update: James Franco Unveils Gucci’s New Made to Measure Fragrance

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James Franco is a Gucci guy.

The A-list actor was the guest of honor as Gucci Parfums’ unveiled its new Made to Measure campaign in Milan on Monday evening; the 35-year-old is the face of Gucci.

The private cocktail and reveal was held at the designer brand’s fashion show space in the presence of Gucci Creative Director Frida Giannini, President and CEO Patrizio di Marco and P&G Prestige Vice President Luigi Feola.

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